New Marketing Research Journal - Articles List

Keywords = Brand Performance

Achievement based on Brand Performance and Market Control; Investigating the Mediating Role of Brand Management Capability

Volume 9, Issue 2, September 2019, Pages 219-236

10.22108/nmrj.2019.115861.1640

Abasali Rastgar; Gholamreza Amini Khiabani

Explaining the Antecedent Role of Strategic Orientations in the Development of Integrated Marketing Communications and Brand Performance

Volume 8, Issue 4, April 2019, Pages 131-148

10.22108/nmrj.2019.109131.1574

iman hakimi; mohammad mahmoudi maymand

Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group)

Volume 6, Issue 2, September 2016, Pages 152-133

10.22108/nmrj.2016.20670

Morteza Soltanee; Elnaz Nabizadeh Mamani; AmirHossein Mazinani

The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance

Volume 6, Issue 0, May 2016, Pages 33-54

10.22108/nmrj.2016.17835

Saman Sheikh Esmaeili; Soran Mowlaie

New Marketing Research Journal

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