Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method

Volume 13, Issue 2, September 2023, Pages 23-42

10.22108/nmrj.2023.135543.2786

Ali Shariatnejad; Seyedeh Maryam Mousavi Zadeh; Saeid Mir

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Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Volume 13, Issue 1, June 2023, Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎

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The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand)

Volume 12, Issue 2, September 2022, Pages 217-238

10.22108/nmrj.2022.133505.2693

Mohammad Mahdi Davali; Rasoul Masoumzadeh Jouzdani; Nasrin Rasouli

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The Two-Layer Three-Level Conceptual Pattern Based on Subjective Criteria and the Essence of ‎Brand Love

Volume 10, Issue 2, September 2020, Pages 21-42

10.22108/nmrj.2020.122061.2066

Abolfazl barati kahrizsangi; manijheh gharecheh

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The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love

Volume 8, Issue 4, April 2019, Pages 1-26

10.22108/nmrj.2019.105904.1366

hossein hajibabaei; Hassan Esmailpur

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Investigating effects of self-esteem, self-expression and product hedonism on brand love and brand jealousy and their consequences

Volume 5, Issue 4, March 2016, Pages 1-20

Soheil Nejat

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