A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

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The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi

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Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach

Volume 12, Issue 1, June 2022, Pages 89-108

10.22108/nmrj.2021.130428.2535

Saba Amiri; Ali Davari

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The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study

Volume 11, Issue 1, April 2021, Pages 27-44

10.22108/nmrj.2021.125291.2250

ali bonyadi naeini; zohreh moghiseh

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Investigating the effect of music on the pleasure of female consumers in neuromarketing

Volume 9, Issue 4, May 2020, Pages 137-150

10.22108/nmrj.2020.117897.1788

ali bonyadi naeini; hadis adibkia

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Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking

Volume 9, Issue 2, September 2019, Pages 109-128

10.22108/nmrj.2019.116048.1667

Somayeh Salehi; Ali Sanayei; Negar Sammaknejad

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The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing

Volume 5, Issue 4, March 2016, Pages 99-118

fatemeh abdavi; houriyeh dehghanpouri

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