Explaining the Effect of Perceived Organizational Innovations on Customer Experience through the Mediating Role of Perceived Value (Case Study: Digikala Online Retailing)

Articles in Press, Accepted Manuscript, Available Online from 12 July 2026

10.22108/nmrj.2026.147674.3277

mohammadreza hamidizadeh; Shahryar Azizi; Hesamedin Nemati; ILham Manafe

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Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists)

Volume 14, Issue 4, December 2024, Pages 119-148

10.22108/nmrj.2025.142086.3075

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid reza Irani; Elham Ebrahimi

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Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors

Volume 13, Issue 2, September 2023, Pages 85-108

10.22108/nmrj.2023.137483.2887

Fatemeh Askari ‎; Maryam Nekooeezadeh; Alireza Amini ‎

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Investigation of Customer experience research evolution: Using bibliometric analysis and visualization

Volume 11, Issue 3, September 2021, Pages 92-67

10.22108/nmrj.2021.126043.2299

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Hassan Zarei-Matin; Elham Ebrahimi

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A Qualitative Study of Customer Experience in Retail Industry

Volume 8, Issue 2, June 2018, Pages 1-22

10.22108/nmrj.2018.108188.1508

hasan boudlaie; alemeh shahidi

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Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City

Volume 6, Issue 2, September 2016, Pages 36-19

10.22108/nmrj.2016.20664

Leila Basir; Fariborz Rahim nia; Mojtaba Poursalimi

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Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city

Volume 5, Issue 3, January 2016, Pages 103-120

Amir Farsi Rad; Mahmoud Gholami; Nabi Alah Dehghan

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