Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study

Volume 14, Issue 3, September 2024, Pages 135-154

10.22108/nmrj.2024.142157.3077

Fariba Esmaeilpour; Hassan Abbassi; Reza Parastesh

• View Article
• PDF 711.39 K

Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background

Volume 10, Issue 3, September 2020, Pages 81-104

10.22108/nmrj.2020.119974.1943

Esmate Ahmadi; manijeh bahrainizadeh; Majid Esmaeilpour

• View Article
• PDF 1.91 M

Investigating the Impact of Product Packaging Necklace on Attracting Customers' Attention using Eye Tracking

Volume 9, Issue 2, September 2019, Pages 109-128

10.22108/nmrj.2019.116048.1667

Somayeh Salehi; Ali Sanayei; Negar Sammaknejad

• View Article
• PDF 1.4 M

Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference

Volume 5, Issue 2, September 2015, Pages 163-184

Mehdi Najafi Seyahroodi; Sayed Moslem Alavi; Abolghasem Ebrahimi

• View Article
• PDF 907.21 K