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  • Persian
Keywords = Brand resonance
Number of Articles: 2
Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran)

Volume 15, Issue 1, June 2025, Pages 1-24

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; Asadollah Kordnaeij; Fereshteh Mansourimoayyed

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  • PDF 1.07 M

Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)

Volume 5, Issue 1, June 2015, Pages 169-182

Asqar moshabaki; Hamid khodadad hosseini; mojtaba karimian

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  • PDF 783.48 K

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