Keywords = Attitude toward Brand
Number of Articles: 2
Experimental assessing of synergy in marketing

Volume 4, Issue 4, May 2014, Pages 105-124

mohsen alizadehsani; meisam shirkhodaie; neda tahmasbiroshan

Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand

Volume 4, Issue 4, May 2014, Pages 181-194

Roghayeh Hoshivar; Arezoo Khoorsand nezhad; Mohsen Akbari; Mahmoud Moradi

New Marketing Research Journal

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