Keywords = Attitude toward advertising
Number of Articles: 2
Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr)

Volume 5, Issue 3, January 2016, Pages 69-86

Zohre Khosravilaghab; hamid shahbandarzadeh

Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand

Volume 4, Issue 4, May 2014, Pages 181-194

Roghayeh Hoshivar; Arezoo Khoorsand nezhad; Mohsen Akbari; Mahmoud Moradi

New Marketing Research Journal

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