Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior

Volume 10, Issue 3, September 2020, Pages 41-56

10.22108/nmrj.2020.122052.2059

meysam shirkhodaie; Fereshteh Khalili Palandi

• View Article
• PDF 926.54 K

Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable

Volume 6, Issue 1, June 2016, Pages 59-78

10.22108/nmrj.2016.20654

Manizheh Bahrainizadeh; Azadeh Rajabi

• View Article
• PDF 267.77 K

Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store)

Volume 4, Issue 4, May 2014, Pages 71-84

Mir Ebrahim Esfahani; Alireza Hadadian; Hosna Rahimizadeh

• View Article
• PDF 398.6 K