Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry

Volume 14, Issue 3, December 2024, Pages 1-24

10.22108/nmrj.2024.142304.3084

Abbas Abbasi; Anahita Hatami; Abolghasem Ebrahimi

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Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎

Volume 13, Issue 3, December 2023, Pages 23-48

10.22108/nmrj.2023.137087.2873

Morteza Movaghar ‎; Saeed Emamgholizadeh ‎; Minoo Saheboddari ‎

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The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks

Volume 12, Issue 3, December 2022, Pages 133-152

10.22108/nmrj.2022.134116.2723

Manijheh Haghighinasab; Maedeh Ghasemi

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Competitive Intelligence based on Social Network Content and the Factors Affecting its Process

Volume 9, Issue 3, December 2019, Pages 43-60

Mohammad Reza Taghva; Amirhasan Naseri; Kamran Feizi; Iman Raeesi Vanani

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The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty

Volume 7, Issue 3, November 2018, Pages 175-190

10.22108/nmrj.2018.89511.0

Amir Ghafourian Shagerdi; Behnaz Daneshmand; Omid Behboodi

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An Evaluation of Iranian consumers' New Identity in Iran's Virtual Space and its Effect on Communication Activities of Brands using Classic Grounded Theory

Volume 8, Issue 1, May 2018, Pages 117-130

10.22108/nmrj.2017.105204.1325

Somayeh Zamani Ghalehmirzamani; ali Kazemi; Arash Shahin; Narges Keshtiaray

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Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework

Volume 7, Issue 2, August 2017, Pages 17-42

10.22108/nmrj.2017.21796

Mehdi Dashti; Ali Sanayei; Hossein Rezai Dowlat Abadi

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Optimal Harmonization of Out-Network Traffic Control Regulations in Social Networks

Volume 4, Special Issue, April 2014, Pages 143-158

Adeleh Asemi; Ali Alibeigi; AbuBakar Munir; Asefeh Asemi

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