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Keywords = SMS Advertising
Number of Articles: 3
SMS advertisements\' adoption among Tehran mobile users

Volume 4, Issue 4, May 2014, Pages 47-64

Mina Saadati; Manizheh Haghighinasab; Ayda Khalili; Manizheh Haghighinasab

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  • PDF 490.42 K

INVESTIGATION THE ROLE OF MOBILE USER’S GENDER ON ACCEPTANCE OF PERMISSION BASE MOBILE MARKETING ON IRANIAN MOBILE USERS AND CONSUMER RIGHTS PROTECTION GUIDELINES

Volume 4, Issue 4, May 2014, Pages 65-100

Farhad Ghaffari; Pejman Jafari; Amir Bigdeli

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  • PDF 800 K

SMS Advertising and Consumer Privacy: Analysis of Factors Affecting Consumer Willingness to send and Receive Information in Permission and Data based SMS advertising

Volume 3, Special Issue, April 2013, Pages 101-124

Saeed Fathi; Ali Sanayei; Maliheh Siyavooshi

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  • PDF 372 K

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