Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

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Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application

Volume 12, Issue 1, June 2022, Pages 25-42

10.22108/nmrj.2022.130413.2537

Seyyed Abed Hosseini; Mahboobeh Houshmand

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Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach

Volume 12, Issue 1, June 2022, Pages 89-108

10.22108/nmrj.2021.130428.2535

Saba Amiri; Ali Davari

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Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran)

Volume 12, Issue 1, June 2022, Pages 129-150

10.22108/nmrj.2022.130301.2528

Hamed Ghobakhloo; Elham Faridchehr; Nader Gharibnavaz; Mahmood Ahmadisharif

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Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory

Volume 11, Issue 4, March 2022, Pages 21-34

10.22108/nmrj.2021.128873.2455

Fereshteh Khalili Palandi; Asadolah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

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Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach

Volume 11, Issue 4, March 2022, Pages 63-84

10.22108/nmrj.2021.129226.2483

Babak Eghbali; Seyed Abdollah Heydariyeh; Farshad Faezi Razy; Younos Vakil Alroaia

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• PDF 2.98 M

Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory

Volume 9, Issue 4, May 2020, Pages 33-54

10.22108/nmrj.2020.119121.1873

Hosseinali Bakhtiar Nasrabadi; Tahmoures Hassangholi pour; Seyed Abolghasem Mira; AbouAli Vedadhir

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A Study of Factors Affecting Consumer Use of Mobile Advertising based on the Unified Theory of Acceptance and Use of Technology

Volume 7, Issue 4, February 2018, Pages 173-194

10.22108/nmrj.2018.101784.1095

soheila khoddami; hossein norouzi; MAHSA MOROVATI

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Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances)

Volume 7, Issue 1, May 2017, Pages 131-152

10.22108/nmrj.2017.21455

Alireza bafandeh zendeh; Naser Danaye Ne’mat Abad

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Identifying and Prioritizing the Factors Influencing on Foreign Brands Consumption in the Fashion Dress Industry (Case Study: Isfahan City)

Volume 6, Issue 1, June 2016, Pages 95-120

10.22108/nmrj.2016.20656

mahnaz raeisi; Saeid Sharifi; mohammad taghi toghrayee

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A Survey in effects of reducing purchasing power on buying and consumption of detergent and cleaning products among consumers in Tehran

Volume 5, Issue 3, January 2016, Pages 121-142

Keyvan Shayesteh; Hassan Sheybani

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Review and identify customers' purchase decision making styles in chain stores

Volume 4, Issue 2, September 2014, Pages 141-154

Amir Vahid moghadam; Iman Amouei; jalil delkhah

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Evaluating Effective Factors on Impulse Buying at Chain Store in Mashhad:(Case Study: Poruma Chain Store)

Volume 4, Issue 4, May 2014, Pages 71-84

Mir Ebrahim Esfahani; Alireza Hadadian; Hosna Rahimizadeh

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• PDF 398.6 K

Barriers and Crucial factors affecting Iranian consumer mind during online shopping

Volume 3, Special Issue, April 2013, Pages 59-68

Jaleh farzaneh Hassanzadeh; Habibollah Doaei

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Country of Origin Image and Brand Equity Formation of Electronic Goods

Volume 1, Issue 3, December 2011, Pages 109-128

Hadi Moradi; Azim Zarei

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• PDF 269.52 K