Keywords = Mobile Advertising
The Impact of Cognitive and Affective Factors on Attitude and Acceptance of Mobile Advertising

Volume 7, Issue 2, August 2017, Pages 167-192

10.22108/nmrj.2017.21804

Hadi Taghavi; Seyed Mohammadbagher Jafari; Seyed Morteza Mousavi Sani Baghsiahi


Personal drivers and factors influencing the attitude toward mobile advertising: A Study on Mobile phone users

Volume 4, Issue 1, July 2014, Pages 20-1

Adel Pourdehghan; Abdolmajid Mosleh; Manijeh Bahrainizadeh


SMS advertisements\' adoption among Tehran mobile users

Volume 4, Issue 4, May 2014, Pages 47-64

Mina Saadati; Manizheh Haghighinasab; Ayda Khalili; Manizheh Haghighinasab


Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance

Volume 3, Issue 4, March 2014, Pages 181-196

Fateme Nikzad; Saeed Saeeda Ardakani; Mohamad Tabatabaei Nasab