The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

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Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method

Volume 14, Issue 3, September 2024, Pages 97-134

10.22108/nmrj.2024.142344.3088

Mehrdad Behzadnia; Shahnaz Nayebzadeh; Sayyed Hassan Hataminasab; Mohammadreza Dehghan ashkezari

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Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses

Volume 13, Issue 4, March 2023, Pages 115-136

10.22108/nmrj.2024.138386.2933

Sahel Farhang; Morteza Piri

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Calculating Cost Efficiency of Banking Sector in Iran and Evaluating the Impact of Banks’ Marketing Performance on Cost Efficiency

Volume 6, Issue 1, June 2016, Pages 143-160

10.22108/nmrj.2016.20658

Amene Shahidi; Kazem Yavari; Mohammad Ali Dehghan Dehnavi; Hassan Heydari

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The Relationship between Customer Relationship Management( CRM) and Performance In Makazy Province Gas Company.

Volume 4, Issue 1, July 2014, Pages 118-107

RAHMAK KARIMI; MAJID NILI; AhmadReza SHEKARCHI; ATEFEH HAMZELOO

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Evaluating the effect of marketing performance on financial performance of Parsian bank

Volume 3, Issue 3, January 2014, Pages 107-118

Soheil Askari; Meisam Shirkhodaei; Mansoreh Aligholi; Meisam Shirkhodaei

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