Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities

Volume 14, Issue 3, September 2024, Pages 155-178

10.22108/nmrj.2025.143307.3115

Fatemeh Rabbani Mohammadiyeh; Alireza Abbasi Gorji; Mohsen Akbari

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Analyzing the Role of Apple-Samsung Lawsuits on Pricing and Marketing Strategies of the Two Companies

Volume 9, Issue 4, May 2020, Pages 171-205

10.22108/nmrj.2020.117269.1750

Behnam Mohammadi; Masoud Talebian

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A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr

Volume 3, Issue 3, January 2014, Pages 21-38

Leila Tavasoli; manigeh Bahrainizadeh

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