New Marketing Research Journal

Keywords = new product performance

Volume 11, Issue 1, April 2021, Pages 157-178

Mohammad Talari; mohammad reza fallah; masomeh hoseinkhani

Volume 3, Issue 3, January 2014, Pages 39-58

Akram sadat Rashidaei; Hamid raza Rezvani

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)