Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry

Volume 14, Issue 2, September 2024, Pages 171-200

10.22108/nmrj.2024.140779.3029

Nima Shah Hosseini; Bahareh Osanlou; Soheila Khoddami

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Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)

Volume 4, Issue 3, May 2014, Pages 1-16

Shirin Feiz Mohammadi; Fariborz Rahimnia; Azar Kaffashpor; Azar Kaffashpor; Fariborz Rahimnia; Shirin Feiz Mohammadi

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The Theory of Antecedents and Consequences of Consumers’ Brand Identification

Volume 3, Issue 2, September 2013, Pages 207-222

Majid Hassani Nezhad; Mohammad Abdavi; Ahmad Rousta

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