Keywords = brand identification
Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group)

Volume 6, Issue 2, September 2016, Pages 152-133

10.22108/nmrj.2016.20670

Morteza Soltanee; Elnaz Nabizadeh Mamani; AmirHossein Mazinani


Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)

Volume 4, Issue 3, May 2014, Pages 1-16

Shirin Feiz Mohammadi; Fariborz Rahimnia; Azar Kaffashpor; Azar Kaffashpor; Fariborz Rahimnia; Shirin Feiz Mohammadi


The Theory of Antecedents and Consequences of Consumers’ Brand Identification

Volume 3, Issue 2, September 2013, Pages 207-222

Majid Hassani Nezhad; Mohammad Abdavi; Ahmad Rousta


Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie