Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone)

Volume 8, Issue 3, January 2019, Pages 41-58

10.22108/nmrj.2018.105487.1340

Asadollah Kordnaeij; Soheil Nejat; mahbubeh shahi

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A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories

Volume 7, Issue 2, August 2017, Pages 43-62

10.22108/nmrj.2017.21797

mitra shabani nashtaee; kambiz Heidarzadeh hanzaei; yazdan mansourian

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Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust

Volume 2, Issue 4, March 2013, Pages 105-121

Manijeh Bahrainizadeh; Alireza Ziaei Bide

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