Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention

Volume 11, Issue 3, September 2021, Pages 110-93

10.22108/nmrj.2021.126069.2304

Sajad Mazarei; Kazem Askarifar; Amin Nikbakht

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Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust

Volume 2, Issue 4, March 2013, Pages 105-121

Manijeh Bahrainizadeh; Alireza Ziaei Bide

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Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention

Volume 2, Issue 4, March 2013, Pages 151-165

Mohammad Mahmoudi Maymand; Hamidreza Vazirzanjani; Maryam khalili yadegari

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