Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Volume 13, Issue 1, June 2023, Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎

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The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile

Volume 7, Issue 4, February 2018, Pages 77-94

10.22108/nmrj.2017.104888.1304

seyed morteza ghayour baghbani; morteza rojui; ahmad karim poor

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The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content

Volume 7, Issue 1, May 2017, Pages 153-172

10.22108/nmrj.2017.21456

Hossein Khanighar; Mphadeseh Dehghan Chachkami; Morteza Soltani

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Considering the effect of Human Personality on Brand Personality

Volume 6, Issue 2, September 2016, Pages 114-93

10.22108/nmrj.2016.20668

Ali Hamidi zadeh; Mohammad Rahim Esfidani; Parisa Siasi

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Investigation of the impact of political brand personality on political participation

Volume 5, Issue 2, September 2015, Pages 147-162

hossein amini kesbi; abbas nargesian

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Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insurance’s Life Insured)

Volume 3, Issue 4, March 2014, Pages 1-22

hashem aghazadeh; rahmatolah gholipor; elaheh bakhshizadeh

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Determining The Personality Of Selected Brands Through The Archetypes And Explaining The Way Of Perception Of Their Consumers

Volume 2, Issue 4, March 2013, Pages 1-21

Tahmoures Hassongholipour; Mojtaba Amiri; Naghme Sheibani

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Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

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