Identifying and analyzing the consumer preferences of Generation Z and Generation Y regarding services and products in the clothing industry, with an emphasis on intergenerational differences using the FCM approach.

Articles in Press, Accepted Manuscript, Available Online from 12 April 2025

10.22108/nmrj.2025.143360.3116

َAli shariatnejad; Leila Yarahmadi

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Analysis of factors influencing customer value proposition in clothing industry (case study: Pol Clothing)

Volume 3, Issue 2, September 2013, Pages 47-68

maryam jalaly; meysam shafiee Roodposhti

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Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry

Volume 2, Issue 3, December 2012, Pages 1-34

Abdolhamid Ebrahimi; Mehdi Jafarzadeh; Saber Bozorgi

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• PDF 783.17 K