Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences

Volume 15, Issue 1, June 2025, Pages 25-54

10.22108/nmrj.2025.143360.3116

َAli Shariatnejad; Leila Yarahmadi

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Analysis of factors influencing customer value proposition in clothing industry (case study: Pol Clothing)

Volume 3, Issue 2, September 2013, Pages 47-68

maryam jalaly; meysam shafiee Roodposhti

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Analyzing factors Affecting Consumers’ Attitude & Intention to Purchase Counterfeit products of luxury Brands In clothing Industry

Volume 2, Issue 3, December 2012, Pages 1-34

Abdolhamid Ebrahimi; Mehdi Jafarzadeh; Saber Bozorgi

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