Keywords = Purchase Intention
The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World

Volume 13, Issue 4, March 2023, Pages 137-160

10.22108/nmrj.2024.139869.2989

Somayeh Ahmadzadeh; Reihaneh Alsadat Tabaeeian; Pardis Shahrestani


Influence of store image on purchase intention: The moderating role of trust and perceived risk

Volume 5, Issue 2, September 2015, Pages 53-72

saeid Saeida Ardekani; neda jahanbazi


Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preference

Volume 5, Issue 2, September 2015, Pages 163-184

Mehdi Najafi Seyahroodi; Sayed Moslem Alavi; Abolghasem Ebrahimi


Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe

Volume 4, Issue 1, July 2014, Pages 92-73

Amir hosein Nouripour; meisam shirkhodaie


Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry

Volume 4, Issue 4, May 2014, Pages 1-20

sajad khani; mehri nasiri; amin ajalli; mehdi jafarzadeh kenari; abdolhamid ebrahimi


Experimental assessing of synergy in marketing

Volume 4, Issue 4, May 2014, Pages 105-124

mohsen alizadehsani; meisam shirkhodaie; neda tahmasbiroshan


Empirical Investigating of Creative Advertising Effects on Purchase Intention: Mediating Role of Attitude toward Ad and Attitude Toward Brand

Volume 4, Issue 4, May 2014, Pages 181-194

Roghayeh Hoshivar; Arezoo Khoorsand nezhad; Mohsen Akbari; Mahmoud Moradi


Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention

Volume 2, Issue 4, March 2013, Pages 151-165

Mohammad Mahmoudi Maymand; Hamidreza Vazirzanjani; Maryam khalili yadegari