Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies

Volume 14, Issue 2, September 2024, Pages 149-170

10.22108/nmrj.2024.139429.2977

Osama Aliedani; Tahmoures Hassagholi pour; Manouchehr Ansari

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An Analysis on Green consumers Behavior in Selected Restaurants in Tehran City

Volume 11, Issue 3, September 2021, Pages 243-211

10.22108/nmrj.2021.127408.2386

Haydar Mohammadi; Seyyed Mohammad Moosavi Jad; Shabnam Salehi; Sara Saedi

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Studying the Mediator Role of Religious Orientation on the Customer Loyalty Model

Volume 7, Issue 1, May 2017, Pages 115-130

10.22108/nmrj.2017.21454

mohammad reza karimi alavijeh; Behrooz Rajabi Bahjat; Mohammad Mehdi Ahmadi

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Presenting a Model of Measuring the Impact of Customer Orientation, Corporate Social Responsibility and Perceived Quality on Customer Satisfaction (Case Study: Pasargad Bank)

Volume 6, Issue 1, June 2016, Pages 179-200

10.22108/nmrj.2016.20660

Mohammad toutian esfahani; azarnoush ansari

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The Influence external signals on perceived quality and purchase intention products of high involvement (case study: Laptop)

Volume 4, Issue 2, September 2014, Pages 209-226

ROGHAYEH REZAEE ARAB; MOHSEN NAZARI

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Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty

Volume 3, Issue 2, September 2013, Pages 25-46

Touraj Gholamshahi; Yaser Aseman Doreh; Mojtaba Kafafshan; Alireza Hadadian

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The effects of marketing mix elements on Brand equity

Volume 2, Issue 3, December 2012, Pages 155-172

Soleyman Iranzadeh; Aida Ranjbar; Naser Poursadegh

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• PDF 303.49 K