Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness

Volume 13, Issue 1, June 2023, Pages 177-196

10.22108/nmrj.2023.136762.2857

Narges Hazari ‎; Mohsen Akbari ‎; Milad Hooshmand Chaijani ‎

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The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall)

Volume 6, Issue 4, February 2017, Pages 1-24

10.22108/nmrj.2017.21265

Alireza Bakhshizadeh; Asadolah Kordnaeij; Sayed Hamid Khodadad Hossaini; Parviz Ahmadi

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Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)

Volume 5, Issue 1, June 2015, Pages 169-182

Asqar moshabaki; Hamid khodadad hosseini; mojtaba karimian

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The effects of marketing mix elements on Brand equity

Volume 2, Issue 3, December 2012, Pages 155-172

Soleyman Iranzadeh; Aida Ranjbar; Naser Poursadegh

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• PDF 303.49 K