New Marketing Research Journal - Articles List

Keywords = Perceptual Map

Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique

Volume 10, Issue 4, December 2020, Pages 151-172

10.22108/nmrj.2020.122898.2114

Manijeh Haghighinasab; Razieh Kamyabi

Notebook Positioning With Perceptual Map and Laddering Method

Volume 2, Issue 3, December 2012, Pages 121-134

Mehdi Zaribaf; Nora Shameli

New Marketing Research Journal

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