Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

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Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising

Volume 11, Issue 1, April 2021, Pages 143-156

10.22108/nmrj.2020.120094.1946

adegha allameh; Majid Esmaelian

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A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank)

Volume 4, Special Issue, April 2014, Pages 101-114

Nafiseh Salehnia; Alireza Eshaghi; Maryam Saki; Monireh salehnia

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Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust

Volume 2, Issue 4, March 2013, Pages 105-121

Manijeh Bahrainizadeh; Alireza Ziaei Bide

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Explaining the Relationship between Positive Behavioral Outcomes of Employees and Customers of Selected Banks

Volume 1, Issue 3, December 2011, Pages 129-144

Reza SeyedJavadain; Mojtaba Barari; Ashkan Allahyari

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