Keywords = Brand
The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi


Designing a brand coolness Model with the Foundation Data Method

Volume 10, Issue 1, January 2020, Pages 83-104

10.22108/nmrj.2020.121880.2047

seyyed najemddin mousavi; saber taghipour; masome momenimofrad


Identification and Explanation of Effective Propellers in the Commercial Branding of Industrial Products in ‎Lorestan Province

Volume 9, Issue 3, December 2019, Pages 101-120

10.22108/nmrj.2020.115898.1643

Amir Ghafourian shagerdi; seyyed najemddin mousavi; Ali shariat nejad


An investigation of the Impact of Promotion Strategy on the relationship between Communication Tools and Consumer Based Brand Equity (CBBE) in Iran Food Industry

Volume 6, Issue 0, May 2016, Pages 1-18

10.22108/nmrj.2016.17833

Mohammadtaghi Taghavifard; Mahmood Mohammadian; Vahid Nasehi far; Vahid Nasehi far; Mahmood Mohammadian; Amir Ghafoorian Shagerdi


The Study of Polarizing Brands in Iran Mobile Handset Market

Volume 5, Issue 3, January 2016, Pages 183-198

seyyed arman Rastad; Azade Omati; Arman Ahmadizad


Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co.

Volume 4, Issue 2, September 2014, Pages 111-124

Ali rashidpoor; Ali safari; somayyeh hosseinzadeh


E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry

Volume 3, Special Issue, April 2013, Pages 1-12

Hossein Rezaei Dolatabadi; Majid Mohammad shafiee; Arash Shahin; Ali Sanayei


Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie


Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products

Volume 1, Issue 2, September 2011, Pages 93-104

Habibollah Doaei; Mostafa Kazemi; Mansorah Hosani