Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation

Volume 12, Issue 3, December 2022, Pages 111-132

10.22108/nmrj.2022.134023.2715

Seyyede Khadije Taghinejad; Houriyeh Dehghanpouri; Mojtaba Rajabi

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Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry

Volume 12, Issue 1, June 2022, Pages 197-216

10.22108/nmrj.2022.131270.2577

Mahdi Haghighi Kafash; Amir Bahrami; Babak Haji Karimi

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Identifying and Measuring the Ethical Marketing components in the Iranian selected industries (Food and Cosmetic industries)

Volume 11, Issue 4, March 2022, Pages 35-62

10.22108/nmrj.2021.128474.2427

Seyyed Mahmoud Hosseini; Mehdi Sadr Zadeh; Manijeh Gharecheh

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Presenting a Model of the Success Factors of Cause-Related Marketing in Iran

Volume 11, Issue 4, March 2022, Pages 177-190

10.22108/nmrj.2021.129648.2501

Hossein Karimi; Milad Bakhsham; Mohammad Rasol Almasifard; Mohsen Yarahmadi

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Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

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Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique

Volume 10, Issue 4, December 2020, Pages 151-172

10.22108/nmrj.2020.122898.2114

Manijeh Haghighinasab; Razieh Kamyabi

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International Marketing Ecosystem

Volume 9, Issue 4, May 2020, Pages 1-14

10.22108/nmrj.2019.104781.1300

Morteza Maleki; Azim Zarei; Davod Feiz; vahid sharafi

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Presenting a Theoretical Marketing Mix Model for the Development of Iranian Tourism Industry Via Mixed Research Method

Volume 10, Issue 1, January 2020, Pages 1-16

10.22108/nmrj.2020.122062.2062

Mohammad Payahour; Mahdi Karimizand; Gholamreza Asgari

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marketing in library

Volume 9, Issue 1, May 2019, Pages 53-68

10.22108/nmrj.2019.89486.0

mozaffar cheshmeh sohrabi; mitra pashotanizadeh; Zaynab Oroji

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Brand Positioning of Five-Star Hotels for Travel Agents

Volume 6, Issue 2, September 2016, Pages 222-203

10.22108/nmrj.2016.20674

Nasim Mohammadian Mahmoudjigh; Mehdi Ebrahimi; Amin Soltani Horand

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Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr)

Volume 5, Issue 3, January 2016, Pages 69-86

Zohre Khosravilaghab; hamid shahbandarzadeh

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Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena

Volume 5, Special Issue, December 2015, Pages 31-44

Ozhan Karimi; Mohammad Mahmoudi Maymand; Mohammad Mahmoudi Maymand; Hasan Darvish; Mehdi Nassaji Kamrani

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The Effects of Marketing Mix Elements on Brand Equity in the educational institiution

Volume 3, Issue 3, January 2014, Pages 59-74

elham hosini chegeni; esmaeel malekakhlagh; mohamad nopasand

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Optimizing the Usage of Information Technology in Supply Chain Management and Marketing of Aviation Products by AHP Approach

Volume 2, Issue 2, September 2012, Pages 143-164

Akbar NiliporTabatabaei; Bijhan Khayyambashi; Mahdi Karbasian; Mohammad Shariati

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Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation

Volume 1, Issue 2, September 2011, Pages 41-60

Seyyed Mojtaba Akhavan Hejazi; Arman Ahmadizad; Amirhossein Sabourtinat

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