Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation

Volume 14, Issue 1, January 2024, Pages 147-164

10.22108/nmrj.2024.140334.3013

Hossein Rahimi; Amirhosein Taheri

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The Effect of Green Perceived Quality and Green Perceived Risk on Green Trust According to the Role of Green Satisfaction

Volume 6, Issue 0, May 2016, Pages 113-126

10.22108/nmrj.2016.17839

Hamid Rah; Maryam Mesbahi; Nima Soltani nejad; Asma Soltani nejad

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Green consumers segmentation using lifestyle variables

Volume 5, Issue 4, March 2016, Pages 163-184

Mohammad Javad Forooghi Asl; mohammad reza karimi alavijeh

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Effect of green marketing mix elements on customers loyalty to brand Naghsh e Jahan Sugar co.

Volume 4, Issue 2, September 2014, Pages 111-124

Ali rashidpoor; Ali safari; somayyeh hosseinzadeh

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Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran

Volume 3, Issue 4, March 2014, Pages 41-58

Mirahmad Amirshahi; Hamid Reza Yazdani; Elahe Aulipour

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Investigating the Effect of Green Marketing Mix on Consumers Green Purchase Decision (Study in Consumers of Shiraz Pegah Dairy Product Company)

Volume 2, Issue 2, September 2012, Pages 165-180

Habibollah Ranaei Kordshouli; Ahmad Allahyari Bouzanjani

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