Keywords = Brand Trust
The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, July 2023, Pages 143-168


Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli

Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework

Volume 10, Issue 4, December 2020, Pages 55-80


Soheila Khoddami; Saeid Jafarinia; Hamed Khalili

Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value

Volume 5, Issue 1, June 2015, Pages 183-200

Elaheh Qahri Shirinabadi; Hssein Farsizadeh; Mahdi Dehghani Soltani; Davoud Feiz

Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe

Volume 4, Issue 1, July 2014, Pages 92-73

Amir hosein Nouripour; meisam shirkhodaie

Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company

Volume 2, Issue 2, September 2012, Pages 87-106

Zohre shahrokh dehdashti; Mehdi Jafarzadeh kenari; Alireza Bahkshizadeh