Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities

Volume 14, Issue 3, September 2024, Pages 155-178

10.22108/nmrj.2025.143307.3115

Fatemeh Rabbani Mohammadiyeh; Alireza Abbasi Gorji; Mohsen Akbari

• View Article
• PDF 934.94 K

The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, September 2023, Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli

• View Article
• PDF 2.07 M

Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework

Volume 10, Issue 4, December 2020, Pages 55-80

10.22108/nmrj.2020.121323.2009

Soheila Khoddami; Saeid Jafarinia; Hamed Khalili

• View Article
• PDF 1.93 M

The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love

Volume 8, Issue 4, April 2019, Pages 1-26

10.22108/nmrj.2019.105904.1366

hossein hajibabaei; Hassan Esmailpur

• View Article
• PDF 1.08 M

Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone)

Volume 8, Issue 3, January 2019, Pages 41-58

10.22108/nmrj.2018.105487.1340

Asadollah Kordnaeij; Soheil Nejat; mahbubeh shahi

• View Article
• PDF 1.02 M

The Effect of Social Media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram)

Volume 7, Issue 3, November 2018, Pages 107-124

10.22108/nmrj.2017.103055.1181

meisam shirkhodai; mahbubeh shahi; soheil nejat; sahar mahmudi nasab

• View Article
• PDF 856.88 K

The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content

Volume 7, Issue 1, May 2017, Pages 153-172

10.22108/nmrj.2017.21456

Hossein Khanighar; Mphadeseh Dehghan Chachkami; Morteza Soltani

• View Article
• PDF 760.64 K

Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad

Volume 6, Issue 2, September 2016, Pages 92-75

10.22108/nmrj.2016.20667

Alireza Hadadian; Ali Kazemi; Shirin Feiz Mohammadi

• View Article
• PDF 511.53 K

Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value

Volume 5, Issue 1, June 2015, Pages 183-200

Elaheh Qahri Shirinabadi; Hssein Farsizadeh; Mahdi Dehghani Soltani; Davoud Feiz

• View Article
• PDF 502.82 K

Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe

Volume 4, Issue 1, July 2014, Pages 92-73

Amir hosein Nouripour; meisam shirkhodaie

• View Article
• PDF 570.09 K

Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

• View Article
• PDF 360.82 K

Investigating the effect of consumerâs risk aversion and product involvement on their brand loyalty and word of mouth behavior: the mediating role of brand attachment and brand trust

Volume 2, Issue 4, March 2013, Pages 105-121

Manijeh Bahrainizadeh; Alireza Ziaei Bide

• View Article
• PDF 1.61 M

Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company

Volume 2, Issue 2, September 2012, Pages 87-106

Zohre shahrokh dehdashti; Mehdi Jafarzadeh kenari; Alireza Bahkshizadeh

• View Article
• PDF 249.84 K