Keywords = Brand Loyalty
Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework

Volume 10, Issue 4, December 2020, Pages 55-80


Soheila Khoddami; Saeid Jafarinia; Hamed Khalili

The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty

Volume 7, Issue 3, November 2018, Pages 175-190


Amir Ghafourian Shagerdi; Behnaz Daneshmand; Omid Behboodi

The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall)

Volume 6, Issue 4, February 2017, Pages 1-24


Alireza Bakhshizadeh; Asadolah Kordnaeij; Sayed Hamid Khodadad Hossaini; Parviz Ahmadi

Designing and determinating mechanisms model, impacts ande output of internal branding (Case Study: Sadid industrial group)

Volume 6, Issue 2, September 2016, Pages 152-133


Morteza Soltanee; Elnaz Nabizadeh Mamani; AmirHossein Mazinani

The Impact of Social Responsibility and Corporate Image on Brand Equity

Volume 6, Issue 1, June 2016, Pages 79-94


Majid Esmaeilpour; Sahebeh Barjoei

Devising a model brand loyalty in tires industry: the adjustment role of customer perceived value

Volume 5, Issue 1, June 2015, Pages 183-200

Elaheh Qahri Shirinabadi; Hssein Farsizadeh; Mahdi Dehghani Soltani; Davoud Feiz

Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers)

Volume 4, Issue 3, May 2014, Pages 1-16

Shirin Feiz Mohammadi; Fariborz Rahimnia; Azar Kaffashpor; Azar Kaffashpor; Fariborz Rahimnia; Shirin Feiz Mohammadi

Identify and examine the factors affecting brand loyalty: brand mobile phones Study

Volume 4, Issue 3, May 2014, Pages 17-38

manigeh Bahrainizadeh; Adel PourDehghan

Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

The effects of marketing mix elements on Brand equity

Volume 2, Issue 3, December 2012, Pages 155-172

Soleyman Iranzadeh; Aida Ranjbar; Naser Poursadegh

Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company

Volume 2, Issue 2, September 2012, Pages 87-106

Zohre shahrokh dehdashti; Mehdi Jafarzadeh kenari; Alireza Bahkshizadeh