Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory

Volume 8, Issue 1, May 2018, Pages 35-56

10.22108/nmrj.2018.102820.1169

Hamid Tahmasebifard; Bahram Kheiri

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Analyzing the Role of Market Orientation on Hospitals Performance with Emphasis on the Role of Organization Brand Identity (Case study: Private Hospitals in Isfahan City)

Volume 7, Issue 4, February 2018, Pages 145-156

10.22108/nmrj.2018.108466.1523

Farzaneh Mohammadi

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Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company

Volume 2, Issue 2, September 2012, Pages 87-106

Zohre shahrokh dehdashti; Mehdi Jafarzadeh kenari; Alireza Bahkshizadeh

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