New Marketing Research Journal

Keywords = Brand Equity

Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer)

Volume 11, Issue 2, July 2021, Pages 91-112

10.22108/nmrj.2021.125110.2245

Zeinat Ghomi Aveili; mohammad javad Taghipourian; Mehdi Maranjori; Maryam Rahmati

Measuring Brand Equity of Higher Education Institutes and Universities (Case Study: Tehran Business Schools)

Volume 7, Issue 3, November 2018, Pages 141-158

10.22108/nmrj.2017.103144.1218

Ali Heidary; Amir Khanlari; Shadi Mahdavi

Modeling the Effect of Entrepreneurial Marketing on the Value of Customers-Oriented Brand in Dairy Industries (Case Study: Kaleh Brand)

Volume 8, Issue 2, June 2018, Pages 123-138

10.22108/nmrj.2018.109004.1567

Ali Mohabattalab; mehran rezvani

The Impact of Social Responsibility and Corporate Image on Brand Equity

Volume 6, Issue 1, June 2016, Pages 79-94

10.22108/nmrj.2016.20655

Majid Esmaeilpour; Sahebeh Barjoei

The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance

Volume 6, Issue 0, May 2016, Pages 33-54

10.22108/nmrj.2016.17835

Saman Sheikh Esmaeili; Soran Mowlaie

The effect of customer-base reputation on brand equity

Volume 5, Issue 4, March 2016, Pages 39-52

Bahman Hajipour; Behnaz Roustaian; Manizghe Gharache; Shahriyar Azizi

Explaining the relationship between Product attributes, Customer experience and Brand equity with Purchase intention and Brand loyalty of mobile in Ahvaz city

Volume 5, Issue 3, January 2016, Pages 103-120

Amir Farsi Rad; Mahmoud Gholami; Nabi Alah Dehghan

Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)

Volume 5, Issue 1, June 2015, Pages 169-182

Asqar moshabaki; Hamid khodadad hosseini; mojtaba karimian

the effect of external knowledge on brand equity

Volume 4, Issue 2, September 2014, Pages 1-22

abdolhamid ebrahimi; sajad khani

The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)

Volume 4, Issue 1, July 2014, Pages 42-21

Farzaneh Ahmadvand; Zohreh Dehdashti; Ahmad Sardari

Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry

Volume 4, Issue 4, May 2014, Pages 1-20

sajad khani; mehri nasiri; amin ajalli; mehdi jafarzadeh kenari; abdolhamid ebrahimi

The Effects of Marketing Mix Elements on Brand Equity in the educational institiution

Volume 3, Issue 3, January 2014, Pages 59-74

elham hosini chegeni; esmaeel malekakhlagh; mohamad nopasand

Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province

Volume 3, Issue 1, August 2013, Pages 1-16

Seyed Yaghoub Hosseini; Seyed Abbas Mousavi; Alireza Ziaei Bideh

Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector

Volume 2, Issue 4, March 2013, Pages 182-195

Saghar Rafiei; manijeh haghighi nasab; Hamid reza Yazdani

The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes

Volume 2, Issue 3, December 2012, Pages 35-50

Mohammad Reza Hamidizadeh; Mohammad Reza karimi alavije; Morteza rezaee

The effects of marketing mix elements on Brand equity

Volume 2, Issue 3, December 2012, Pages 155-172

Soleyman Iranzadeh; Aida Ranjbar; Naser Poursadegh

Proposing a Model for Explaining Retailers Based Brand Equity

Volume 2, Issue 2, September 2012, Pages 107-122

Hamid Shabandarzadeh; Alireza Ziaei Bide

Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad

Volume 2, Issue 1, June 2012, Pages 73-92

Fariborz Rahimnia; Zahra Fatemi

Country of Origin Image and Brand Equity Formation of Electronic Goods

Volume 1, Issue 3, December 2011, Pages 109-128

Hadi Moradi; Azim Zarei

Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products

Volume 1, Issue 2, September 2011, Pages 93-104

Habibollah Doaei; Mostafa Kazemi; Mansorah Hosani

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)