Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach

Volume 15, Issue 3, September 2025, Pages 105-132

10.22108/nmrj.2025.145405.3194

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The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO))

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