The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content

Volume 7, Issue 1, May 2017, Pages 153-172

10.22108/nmrj.2017.21456

Hossein Khanighar; Mphadeseh Dehghan Chachkami; Morteza Soltani

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Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr)

Volume 5, Issue 3, January 2016, Pages 69-86

Zohre Khosravilaghab; hamid shahbandarzadeh

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Phenomenology in Consumer Research

Volume 4, Issue 3, May 2014, Pages 107-132

ahmad Ghodselahi; amirreza rohani; Tahmoures Hasangholipour

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• PDF 5.42 M