Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management

Volume 13, Issue 3, December 2023, Pages 133-158

10.22108/nmrj.2023.138898.2952

Mohammad Bashokouh Ajirlo; Rahim Mohammad Khani

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The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry

Volume 6, Issue 1, June 2016, Pages 1-22

10.22108/nmrj.2016.20651

Mohamad Saleh Torkestani; Taha Mansouri; Yasamin Taghizdeh

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Behavioral and Performance Analysis of Telecom Company Customers Based on Customer Relationship Management Approach Using Data Mining Techniques

Volume 6, Issue 1, June 2016, Pages 221-236

10.22108/nmrj.2016.20662

Fatemeh Ahmadi-Abkenari; Shirin Ahadzadeh-Ghannad

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A Systematic Approach to the Challenge of Data Quality in Customer-Centric Strategy in Banking Industry

Volume 6, Issue 0, May 2016, Pages 177-196

10.22108/nmrj.2016.17843

Atena Boubehrezh; Neda Abdolvand

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customer satisfaction, customer relationship management, Fuzzy Delphi, system dynamics.

Volume 5, Issue 3, January 2016, Pages 199-218

Ensiyeh Taki; Ali Morovati Sharifabadi; Habib A. Mirghafoori

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The comparison of organization's performance on Customer Relationship Management (CRM) implementation using an integrative approach of Fuzzy ANP and DEMATEL

Volume 4, Issue 4, May 2014, Pages 195-212

s. mahmood zanjirchi; ali morovati shariabadi; shima shahhosseini bideh

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