Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping

Volume 15, Issue 2, April 2025, Pages 73-96

10.22108/nmrj.2025.144906.3176

Hooshmand Bagheri Garbollagh; Mehdi Khodavirdilu

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A Model for the Frequency Use of Mobile Banking Services

Volume 9, Issue 2, September 2019, Pages 169-194

10.22108/nmrj.2019.116352.1689

payman mottaghi; Mohammad Hasan maleki; Hooshang Asheghi Oskooee; fateme sharifi; Sayed Rasoul Sadeghi

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An Investigation of the Effect of Brand Story Role on Perceived Brand Image Using Conversation Analysis (Case Study: Apple Products)

Volume 6, Issue 0, May 2016, Pages 197-212

10.22108/nmrj.2016.17844

Reza Omidipasand; Hassan Abbaszadeh; Abolfazl Tajzadeh yamin; Mahdi Allahdadi

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Dimensions of the Myers-Briggs Type Indicator (MBTI) and the customersâ purchase Intention

Volume 2, Issue 4, March 2013, Pages 151-165

Mohammad Mahmoudi Maymand; Hamidreza Vazirzanjani; Maryam khalili yadegari

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Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad

Volume 2, Issue 1, June 2012, Pages 73-92

Fariborz Rahimnia; Zahra Fatemi

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