The Impact of Social Responsibility and Corporate Image on Brand Equity

Volume 6, Issue 1, June 2016, Pages 79-94

10.22108/nmrj.2016.20655

Majid Esmaeilpour; Sahebeh Barjoei

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The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance

Volume 6, Issue 0, May 2016, Pages 33-54

10.22108/nmrj.2016.17835

Saman Sheikh Esmaeili; Soran Mowlaie

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The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)

Volume 4, Issue 1, July 2014, Pages 42-21

Farzaneh Ahmadvand; Zohreh Dehdashti; Ahmad Sardari

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A Model of E-Loyalty and Word-Of-Mouth based on e-trust in E-banking services (Case Study: Mellat Bank)

Volume 4, Special Issue, April 2014, Pages 101-114

Nafiseh Salehnia; Alireza Eshaghi; Maryam Saki; Monireh salehnia

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The effect of marketing-mix efforts and corporate image on brand equity in the IT software sector

Volume 2, Issue 4, March 2013, Pages 182-195

Saghar Rafiei; manijeh haghighi nasab; Hamid reza Yazdani

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