Keywords = Grounded Theory
Number of Articles: 10
Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory

Volume 12, Issue 4, March 2023, Pages 113-132

10.22108/nmrj.2022.132836.2665

Fatemeh ZareZadeh Mehrizi; Mehdi Sabokro; Saeid Saeida Ardekani

Designing a Model for the Impact of Customer Knowledge on the Corporation Performance using the ‎Grounded Theory Approach

Volume 10, Issue 2, September 2020, Pages 63-84

10.22108/nmrj.2020.119377.1894

Seyed danial Bidgoli; Mohammad Saleh Owlia; mohammadtaghi isaai; mohammad Hossein abooie

The Brand Placement Model using Grounded Theory approach

Volume 7, Issue 4, February 2018, Pages 157-172

10.22108/nmrj.2018.101282.1048

sayyed mohammad tabatabaee nasab; Samira Madani; Tahereh Ashrafi

Strategic Marketing Model for the Iranian Handicraft Based on Grounded Theory

Volume 7, Issue 2, August 2017, Pages 93-114

10.22108/nmrj.2017.21800

Mohammad Reza Esmaeeli; Marziyeh HAbibi

Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory

Volume 6, Issue 3, January 2017, Pages 1-18

10.22108/nmrj.2016.21069

Manizheh Gharecheh; Ahmad Roosta; Shahriar Azizi; Masoud Javidani

e-retail branding by grounded theory

Volume 6, Issue 2, September 2016, Pages 188-167

10.22108/nmrj.2016.20672

Reza Shafiee; Amir Ekhlassi; Fahimeh Ansari

New Marketing Research Journal

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