Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications

Volume 15, Issue 4, December 2025, Pages 1-30

10.22108/nmrj.2025.142371.3095

Aramesh Beheshti far; Mahmood Gholami; Amir Sadeghi

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Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach

Volume 15, Issue 4, December 2025, Pages 99-124

10.22108/nmrj.2025.146347.3228

Habib Ebrahim Pour; Vali Nemati; Sina Ardabili; Mir Hamid Seyed Mousavi

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Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

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Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry

Volume 8, Issue 2, June 2018, Pages 23-38

10.22108/nmrj.2018.109633.1610

zohreh dehdashti Shahrokh; hamid reza faraj shoushtari poor

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Identifiying components of electronic insurance development in iran: a mixed approach

Volume 5, Special Issue, December 2015, Pages 83-94

Mehri Shahriari; Gholamhossein Golarzi

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• PDF 494.88 K