Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach

Volume 12, Issue 1, June 2022, Pages 89-108

10.22108/nmrj.2021.130428.2535

Saba Amiri; Ali Davari

• View Article
• PDF 1.61 M

The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach

Volume 11, Issue 3, September 2021, Pages 196-175

10.22108/nmrj.2021.128247.2418

Maryam Azizinia; Reza Ebrahimzadeh; Mehrdad Sadeghi

• View Article
• PDF 2.28 M

Presenting a Diffusion Model for the New Product with the Simultaneous Impact of Price and Advertising

Volume 11, Issue 1, April 2021, Pages 143-156

10.22108/nmrj.2020.120094.1946

adegha allameh; Majid Esmaelian

• View Article
• PDF 1.38 M

The effectiveness of sports brand advertising on electroencephalographic changes and customers purchasing decision in neuromarketing

Volume 5, Issue 4, March 2016, Pages 99-118

fatemeh abdavi; houriyeh dehghanpouri

• View Article
• PDF 730.63 K

Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr)

Volume 5, Issue 3, January 2016, Pages 69-86

Zohre Khosravilaghab; hamid shahbandarzadeh

• View Article
• PDF 602.98 K

Investigation of the impact of political brand personality on political participation

Volume 5, Issue 2, September 2015, Pages 147-162

hossein amini kesbi; abbas nargesian

• View Article
• PDF 578.86 K

Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market

Volume 5, Issue 1, June 2015, Pages 43-58

Nasser Yazdani

• View Article
• PDF 779.19 K

The effect of Advertising on the Profitability of Iranian Textiles

Volume 4, Issue 2, September 2014, Pages 155-172

Ali Dehghani

• View Article
• PDF 297.62 K

Experimental assessing of synergy in marketing

Volume 4, Issue 4, May 2014, Pages 105-124

mohsen alizadehsani; meisam shirkhodaie; neda tahmasbiroshan

• View Article
• PDF 627.45 K

Analyzing Factors Influencing Virtual Bank Acceptance as New Generation of e-Banking

Volume 3, Issue 3, January 2014, Pages 1-20

Arash Shahin; Ali Sanayei; Ali Sanayei; Arash Shahin; Hamideh Salimian

• View Article
• PDF 930.84 K

Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans

Volume 2, Issue 2, September 2012, Pages 21-36

Shahriar Azizi; Majid HassaniNejhad; Amin Dini; Asiyeh Omidian; Fatemeh Farhikhteh

• View Article
• PDF 221.22 K

ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran

Volume 1, Issue 2, September 2011, Pages 17-40

Ali Rabiee; Mahmood Mohammadian; Bita Baradaran Jamili

• View Article
• PDF 281.01 K