A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories

Volume 7, Issue 2, August 2017, Pages 43-62

10.22108/nmrj.2017.21797

mitra shabani nashtaee; kambiz Heidarzadeh hanzaei; yazdan mansourian

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Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance

Volume 5, Issue 2, September 2015, Pages 87-108

mohammad lagzian; azar KafashPoor; Alireza rajabipoor meybodi; Saeid Mortazavi

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Phenomenology in Consumer Research

Volume 4, Issue 3, May 2014, Pages 107-132

ahmad Ghodselahi; amirreza rohani; Tahmoures Hasangholipour

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