Clustering of drivers affecting customers' channel selection behavior in an omnichannel retail context

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22108/nmrj.2025.143125.3111

zeinab bozorgpour; mohammad bashokouh ajirlo; hossein Rahimi Klour; ghasem zarei

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Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points

Volume 14, Issue 1, January 2024, Pages 79-102

10.22108/nmrj.2024.140171.3007

Mohammad Ali Siahsarani Kojouri

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The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry

Volume 6, Issue 1, June 2016, Pages 1-22

10.22108/nmrj.2016.20651

Mohamad Saleh Torkestani; Taha Mansouri; Yasamin Taghizdeh

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Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method

Volume 6, Issue 1, June 2016, Pages 39-58

10.22108/nmrj.2016.20653

Masoud Keimasi; Mohammadrahim Esfidani; Amirbahman Esmailiyan

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Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques

Volume 6, Issue 1, June 2016, Pages 201-220

10.22108/nmrj.2016.20661

Sorour Farokhi; Babak Teimourpoor

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Customer clustering for appointing rebating strategies, case study: Kadbano Co.

Volume 3, Issue 3, January 2014, Pages 135-150

Proshat Hamedi; Ameneh Khadivar; Zahra Razmi

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