New Marketing Research Journal - Articles List

Keywords = Laddering Interview

Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique

Volume 14, Issue 4, December 2024, Pages 1-30

10.22108/nmrj.2025.142345.3087

Kobra Bakhshizadeh borj; Mahdi Bashirpour; Pardis Baradarian

New Marketing Research Journal

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