New Marketing Research Journal - Articles List

Keywords = User Engagement

Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness

Volume 13, Issue 1, June 2023, Pages 177-196

10.22108/nmrj.2023.136762.2857

Narges Hazari ‎; Mohsen Akbari ‎; Milad Hooshmand Chaijani ‎

New Marketing Research Journal

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