Keywords = Greenwashing
Number of Articles: 2
Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism

Volume 16, Issue 1, January 2026, Pages 69-94

10.22108/nmrj.2026.144862.3174

Kobra Bakhshizadeh Borj; Mohammadreza Darvishinia; Roghayeh Salehian fard

New Marketing Research Journal

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