New Marketing Research Journal - Articles List

Keywords = Industry 4.0

Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach

Volume 15, Issue 3, September 2025, Pages 133-160

10.22108/nmrj.2025.145929.3216

Sanaz Shafiee

Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach

Volume 12, Issue 2, September 2022, Pages 161-188

10.22108/nmrj.2022.133127.2677

Mohammad Talari; Mina Khoshroo

New Marketing Research Journal

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