Keywords = Customer Participation
Number of Articles: 2
A Value Co-Creation Model with Customers in the New Product Development Process of Organizations with Complex Products and Systems

Articles in Press, Accepted Manuscript, Available Online from 31 August 2026

10.22108/nmrj.2026.148317.3308

mohammad reza karimi alavijeh; Omid Heydari; Zohreh Dehdashti Shahrokh; Vahid Nasehifar

Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community

Volume 12, Issue 4, March 2023, Pages 69-90

10.22108/nmrj.2022.132696.2657

Meysam Shirkhodaie; Bahareh Abedin; Sima Dadash Pour

New Marketing Research Journal

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